For the 2017 NBA Europe Live American Airlines VIP Party, we were asked to come up with an idea that would drive attendees to take a selfie with a relevant background about the NBA x American Airlines partnership.
Working with Rene Gonzalez, a fine art painter with a street art background, we were able to imagine a large scale mural with a central point that would be “selfie-ready”!
The work sparked media interest, numerous selfies and was a taking point for the event. The artist was invited and had the opportunity to explain his work and process.