A year round multi-market collaboration

An internal and external marketing project for team building and client engagement

Working in partnership with Joelle’s Driving Change with Art across London, Paris and New York, we engaged with artists, designers and consultants to develop a year round program of employee and client engagement for la Reunion Aerienne and Spatiale.

3 client events were hosted in the three cities featuring artworks and experiences anchored in the brand’s values. We worked with Lindsay Pickett, Will Gallia and Charlie Sutcliffe in London; Joelle Deroy  and Jacob Armitage in Paris and Xavier Roux in NYC to deliver the “Art is in the Air” series.

An internal team building event was also developed for 150 staff in Paris working with Jacob Armitage to develop an “Air and Space” inspired mandala. 3 mandalas were made available and the teams worked together over an afternoon, managed by Driving Change with Art and ELX, to develop their own artworks.

The “Art is in the Air” program delivered increased trust and collaboration between internal teams and led to the solidification of client relationships across key markets. Some artworks were distributed to participant and overs have been kept and used within La Reunion Aerienne and Spatiale’s offices.

Artists Skills

  • Graphic Design
  • Digital Art and Animation
  • Painting and Sculpture
  • Art Installations
  • Consulting
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"A vibrant year round collaboration, creating trust, vision and engagement for all audiences, internationally... Thank you La Réunion Aérienne & La Réunion Spatiale!"

Joelle Deroy, Artist & Founder - Driving Change with Art

Challenge: Ensure employee and client engagement through art which relates to the brand

Epiphany: An Art inspired series of client events in key markets and a collaborative co-creation experience for employees

Output: 3 client engagement events in Paris, London and NYC with the “Art is in the Air” theme + 1 internal team building exercise in Paris where staff developed their own Art and Space Mandalas

Outcome: 4 global events, 5 artists at work, 20+ works and more than 300 internal and external stakeholders engaged.